Chameleon

(Written in the shadow of Ziggy Stardust – David Bowie)http://www.fileden.com/files/2010/11/9/3011696/My%20Documents/David%20Bowie%20–%2009%20–%20Ziggy%20Stardust.mp3″

Digital Identity. The concept scares me and stress me. Or fascinate me. Fifty-fifty. There is a tangle of information lying in wait for you to collect it, or to modify it, maybe trying to tell you something. Jewels waiting to be found and remains never deleted, popular people speaking nonsense between undiscovered genius, hundred of useful tools in a kind of an infinite jungle of possibilities.

As an individual you need to be part of the world and at the same time keep for yourself  a bunch of unshared things. And there is where you are, not thinking too much because the whole is too big to control it. Starting instead doing some little choices that will form part of your digital identity, different nicks, different platforms, different places, different people to be related to. You will finally end with a digital multiple personality disorder. Fake clues of you everywhere.

Despite of your efforts to create a clearly-defined digital character (similar to you to a greater or lesser extent) it is only a matter of time to get an outlined digital identity. But will she/it become a liar?

I have read today a great story about the power of networks. There is a showman/comedian in Spain called Andreu Buenafuente who drives a late night show. At the start of this week his motorbike was stolen and joking about the possibility of finding his moto thanks to the social networks he commented it on his twitter account. The joke became true and three days later he opened the show with his recovered moto.

The great stuff is to learn how to use these powerful tools as an individual to reach some objectives. Whether professional opportunities or personal entertainment is only your choice and where most of your effort is driven towards.