Archive for the ‘Social Media’ Category

(Or how social media is being used for business purposes in the av industry)

(Hey – The Pixies) http://www.fileden.com/files/2010/11/9/3011696/My%20Documents/08%20–%20Hey.mp3″

Social media has reshaped the industry, the commerce, strategies and the world behaviour. Nowadays it is the key of business and every marketing campaign needs to take place mainly online, where the public already is. But social media is not only about marketing in the business’ mind.

Something has changed in the world 2.0. Business is not just providing goods or services to the customers anymore, but rather getting engagement from the people. Not only the consumption of the product is important for the company, but also the communication and the highest participation possible. People feeling part of the brand, giving them opinions and suggestions, being involved and feeling part of that community, having positive experiences… a whole experience of buying.

In order to get it and instead of just trying to sell whatever their product, firms now identify our necessities, analyse what most of the people are interested in, try to fit there and chat with them, pretending to be selfless and to expect friends and followers more than clients. To do this (giving otherwise unheard people a voice) social media is the perfect ten, however is really difficult to predict the outcomes of different initiatives.

As a result we are workers for every company, giving ideas, opinions and suggestions to improve them and not only this but also doing it happily and convinced. Like Ikea or the pubs where you serve your own beer. In exchange you get the feeling of being an informed costumer and having some influence. You feel the power.

That applies to the audiovisual industry but in this case the challenge is even bigger because the social media strategy usually coexists with the audiovisual content itself. Hence, there is the need to create solid and interesting contents that can push through the incredible amount of competitors from all over the world, including the consumers. Getting a strong online presence and making possible the whole enterprise process happening in the same medium (from the creation of content to its marketing, selling, evaluation…).

P.S.: I guess that would be better in this post to speak about prosumers instead of consumers, but I have to say it: I hate this word…

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Take away

Posted: November 17, 2010 in Social Media
Tags: , , , , ,

(Bigmouth strikes again – The Smiths

I guess it was pretty obvious from the title but just in case… This post is about how the experience of listening to music has change owing to the mobile devices. Foremost about the “ mp3” devices. It is true that from the walkman music is mobile, but the way of listen music was not so flexible and more similar to the home devices.

As a listener and music lover the advantages are a lot, however from the point of view of the artists or the average person involved in the audio field or even as a person walking without headphones along the street the perspectives could be different. I will try to analyze a bit everything and a lot of nothing.

The possibility of listening to tons of new music in the spare moments of everyday’s life, mainly on your way to places, giving you a real chance to live in a videoclip. Also the real convergence that it implies, saving a separate music device and (this applies only if using the mobile phone) making the most of it in case you get no calls at all. Digital data moving easily between devices, you can consume music as an addict, fast, without pain, randomizing, changing song every 5 seconds, without attention, while doing other things.

In the meanwhile most of the artist and bands are still working on doing full albums, that only real fans or the odd one listen. Good songs vanish in the air and there are a lot of songs that are planned fast as well, from the start, knowing that only will last a couple of weeks in the music world. Fast music.

Anyway, recycle.

PS: I was thinking about to choose the placebo cover of the song, because it says “discman” instead of “walkman”, but even though was pretty old fashion so I put up with my first choice.

Update: I found it! Finally Joan of Arc got an “iPod“:).

(The kids aren’t alright – The offspring )http://www.fileden.com/files/2010/11/9/3011696/My%20Documents/14%20–%20The%20kids%20arent%20alright.mp3″

Convergence is a word that doesn’t fit at all in the concept that it tries to represent.Because this convergence paradigm is not a single point towards where everything goes. It is an incredible amount of options growing in every direction as they feel like rather than a single thing tending to collect all. Is a process without end, crazy race to nowhere.

No matter how much you read about convergence and if the author’s approach is technological, social, from services and business, economical or whatsoever mix of angles, the so-called definitions spread and spread in a vain effort to range all the possible nuances. However, there are certain common places and impressions that could represent the first essence: blurring, boundaries, participation, connection, chaos, ubiquity.

I will try to do my little contribution with a few personal thoughts that suggests me convergence. (more…)

(Stones – Sonic Youth)http://www.fileden.com/files/2010/11/9/3011696/My%20Documents/07%20–%20Stones.mp3″

Copyright makes you live in fear.

Some years ago, copyright did not usually hang around your daily live. One day you wake up feeling creative. In the past you would cut out a photo from the newspaper, stick it on a completely different photo and maybe even draw some funny complement on it. This collage, of which you were very proud, would remain exposed in your kitchen for a long time. No matter of whom is the photo or what you did, your life was safe.

However nowadays everybody’s life is a bit more public and every little action is apt to have lot of repercussion. In a network world, things are more unpredictable than ever and thus are much more difficult to control. The old copyright is not useful anymore because every piece of work become digital and digital staff spread like wildfire.

If the copies are free, the idea should be more rewarded. But, how much does an idea cost? That is the better and the worse of living connected. The inspiration and materials to carry out creative works are around, but some of them are untouchable although completely within reach. In the middle of such amount of information totally new ideas are almost impossible. How not being influenced  by any previous shared ideas?

In an ideal world nobody would appropriate another people’s ideas, and artist would not need to fight to get incomes from their job. Unfortunately, things are not always like that, and the laws are not changing as fast as the world.

For daily ideas a pretty useful solution is that the owner chose the desired future use of his/her creation. If only showed or also allowed to modify and reshare. The really complicated matter is to be fair with the people who used to live from intellectual property.

Media business (like music) should continue fighting to find their new place in a different ruled world. Adapt or die!.

A social media dosis for this week by the Southpark guys.

Sorry for the polish (isn’t?) subtitles, but the video is worth watching :).

(Since the beginning – Flaming sideburns)http://www.fileden.com/files/2010/11/9/3011696/My%20Documents/03-since_the_beginning-evighet.mp3″
I would try to get in scene of starting a research project, say… tomorrow. And foremost reflect about how to make the most of the virtual places in which is possible to get some work done (instead of only the library and the lab).

Whatever the nature of the research the first I would like to do is looking for information. The more and the wider the better, to really understand the context and the implications of my research. At this stage would be pretty useful and fast to read a bit of everything within reach: webs, blogs, forums, wikis, videos, photos, bookmarks, presentations, previous projects, book reviews…

The aim of this would be not only get literature on the topic, but also discover if there is any current research in similar topics, or any place or network dedicated to this particular area. Information other people already know and questions that somebody else asked.

Later on, when the research was more advanced, I would like to obtain something else from the social media tools to pay off the time spent on it. I guess, what you can earn and which tools to use depends a lot on the sort of experimentation planned, but in a general sense I would try to gain valuable contacts to my cause. Maybe somebody who master the topic and could give me some useful clue, or amateurs supporting it, or common people to whom bring the research closer and possibly obtain opinions from some of them.

The research should have an online presence to make all this happen. Keep all the involved people informed, something interesting in exchange. Having profiles in as many different platforms as I was be capable of manage (me…or my assistants! :p). Also would be useful as promotion. And even in case of being a public engagement project as platform for the experiments, to reach more and different people.

Using effectively social media in this way (although very enriching) could be pretty demanding so I guess the best would be a good planning from the start.

(Written in the shadow of Ziggy Stardust – David Bowie)http://www.fileden.com/files/2010/11/9/3011696/My%20Documents/David%20Bowie%20–%2009%20–%20Ziggy%20Stardust.mp3″

Digital Identity. The concept scares me and stress me. Or fascinate me. Fifty-fifty. There is a tangle of information lying in wait for you to collect it, or to modify it, maybe trying to tell you something. Jewels waiting to be found and remains never deleted, popular people speaking nonsense between undiscovered genius, hundred of useful tools in a kind of an infinite jungle of possibilities.

As an individual you need to be part of the world and at the same time keep for yourself  a bunch of unshared things. And there is where you are, not thinking too much because the whole is too big to control it. Starting instead doing some little choices that will form part of your digital identity, different nicks, different platforms, different places, different people to be related to. You will finally end with a digital multiple personality disorder. Fake clues of you everywhere.

Despite of your efforts to create a clearly-defined digital character (similar to you to a greater or lesser extent) it is only a matter of time to get an outlined digital identity. But will she/it become a liar?

I have read today a great story about the power of networks. There is a showman/comedian in Spain called Andreu Buenafuente who drives a late night show. At the start of this week his motorbike was stolen and joking about the possibility of finding his moto thanks to the social networks he commented it on his twitter account. The joke became true and three days later he opened the show with his recovered moto.

The great stuff is to learn how to use these powerful tools as an individual to reach some objectives. Whether professional opportunities or personal entertainment is only your choice and where most of your effort is driven towards.